According to reports, mobile sports wagering is now accounting for over three-quarters of all mobile betting and has a 76% share of the market place.
The figures, which have been reported by Ofcom Communication’s Market Report shows that around 40% of UK adults now own a smart phone and sports are the most common form of mobile gambling gaming or mobile casino gaming. This is a 13% rise from this time last year when 27% of adults owned a smart phone.
The mobile gambling market is worth around 2.2Bn and is set to grow to around 5.4Bn in three years’ time with a growth rate that falls just under 20%. Mobile casino gaming has also been strong in recent times. Research shows that during the fourth quarter in 2010, mobile casinos made up 9.8 per cent of the total interactive (online included) casino market, and 0.6 per cent of the total (land-based included) casino market in the world.
It’s expected that the mobile casino will account for around 3 % of the interactive casino market y the end of 2013, though some suggest rates as high as 13%. This means they also account for around 1% of the total market for global casinos for the same period.
Around 44% of Europeans own a smart phone, somewhat similar to the USA where around 45% of people own an internet enabled 3G phone. These numbers have grown by around 10% in the last year offering significant potential for mobile gaming.